We were so delighted with our new branding for our recently launched sister brand, Expedite Law, that we thought it was about time we refreshed our core Fusion brand.
You may have spotted some changes brewing to the Fusion brand across our platforms following the commencement of the implementation of our new logo and branding.
The refresh will support our growth and goals for the future by better entrenching our business’s values, and we are so happy to finally share it with you.
Our refreshed logo, colours and typography solidify our commitment to driving our business forward and futureproofing our solutions, team and messaging.
Our Managing Director, Jamie Watson, said: “I am thrilled to share are new branding with you all and hope you all love it as much as I do!
“The implementation of our new Fusion Cube represents a new era for our organisation. This year we have grown so much, implementing the Fusion Group, which houses Fusion IT Management and Expedite Law, our sister brand which specialises in legal technology and case management.”
Check it out
Behind the scenes
Our new logo is a redrawn and respaced variant of our previous branding, which has been part of our business since we launched in 2003.
The new design is based on a grid formation, comprising a number of cubed segments to form the Fusion ‘F’.
We took a similar approach with our new brand colours, freshening and brightening our original shades to develop an eye-catching palette of lime, mint, ocean green and teal.
Over the weeks to come, we’ll be rolling out our new branding across our website, social media channels, email communications, workwear, office and more!
We would love to know what you think of the refreshed Fusion brand, so please get in touch to share your thoughts.